Session 1: Holly Rodriguez
YouTwitFace: Youtube, Twitter & Facebook Basics - an introduction to using the most popular social media tools, including the differences and advantages of each platform, best practices for social media engagement and a mythbusting reality check about social media use and it's impact.
Speaker's Bio - Holly Rodriguez is the online and social media officer for the University of Richmond. Prior to her current role, she was a media & public relations officer for the university. Her background includes more than 10 years in public relations, in addition to several years of journalism, marketing and web marketing experience. As a freelance writer she has written for many local publications including The Richmond Times-Dispatch, Richmond Magazine, Style Weekly, Virginia Business Magazine and Richmond Family Magazine. She also has been quoted in Working Mother, Good Housekeeping and USA Today.
Session 2: Linda Mazzitelli
The Power of Incorporating Social Media in Fundraising
The concept of “networking” has changed in the last few years with the rise of popular social networking websites like Facebook, MySpace and LinkedIn. Because of the immediate and informal nature of these sites, there may be opportunities for nonprofits to interact with their constituents in new ways, build relationships, and persuasively get their mission and message across to their constituents engaged with these new media. This session will introduce the participants to some of the most popular networking sites, explain the differences between them, and explore the opportunities and challenges they present to fundraising.
****Please respond no later than October 5, 2010****
See Agenda
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